To maintain the perfect visual appearance on all devices we suggest you use at least 4 responsive breakpoints. Either if you are building a website from scratch or modifying the structure of a WordPress theme, more or less responsive fixes will be needed. They tend to be the simplest method of creating responsive emails, no matter the resources your company has.Even though all modern WordPress themes use responsive design by default, in some cases additional responsive adjustments are necessary. These are easy to use as other types of email templates and prevent the need to learn complex coding. To make creating responsive email design easy, opt for responsive templates. These include open rates and click-through rates. If you want to confirm that it works from a marketing perspective, you will look at the same metrics you would with any other email marketing campaign. If you want to confirm that your responsive email works from a technical perspective, you need to test it.
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How to Be Sure that Your Responsive Email Works
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If you look at the code behind the email, you will notice a lot of CSS elements. The key thing about a responsive email is that it will have the same elements across devices, but they may appear in slightly different sizes. As such, you should try to increase your image sizes to about 1,100 pixels to maximize quality. Keep in mind that Apple devices rely on retina images. When creating links and buttons, make sure they are at least 44 square pixels. Ideally, you want to go with 14 to 16 pixels for the main text and 22 to 24 for headlines. That means that if you make text smaller than this, your layout may not appear properly on Apple devices. This will reduce the risk of issues on mobile devices.Īs you plan the text, remember that iPhones will not display text any smaller than 13 pixels. You should stick to a layout with one column, and that is a maximum of 640 pixels across. Now that you know responsive email design is the best way to go, how do you create the design? Keep the following in mind: General Layout Advice The responsive design is the most popular due to its versatility and various customization options. You get more control than with fluid design and better results across all devices than with a scalable design. It builds on the fluid design by giving you more control with CSS queries. The responsive email design has become the industry standard since 2020. It can be nice and simple, but it is sometimes hard to control how elements interact. It sizes tables and images based on percentages. These tend to be the easiest to implement, but you usually have to keep them simple.Ī fluid design is a middle-ground between responsive and scalable. This type of design works well on both mobile and desktop without requiring any adjustments, including the size of the images or tables. There are three main methods of optimizing emails across devices:Ī scalable design is also called mobile-first or mobile-friendly. 3 Types of Email Optimization: Scalable, Fluid, and Responsive Designs This can even increase referrals and the number of subscribers who forward your email. Overall, when you switch to responsive emails, you will notice an improved user experience and a higher conversion rate. That has an obvious negative effect on your conversion rate. Remember that if your email doesn’t load properly, most people will just close it. In the worst-case scenario, the right half would simply be cut off.Įssentially, if you don’t use a responsive email design, you will likely irritate a large segment of your audience. In the best-case scenario, the viewer would have to constantly scroll left and right in addition to up and down. You would likely only see the left half of the email, with the right being off the screen. To illustrate how important responsive email design is, imagine what would happen if you loaded a web-optimized email on a smartphone in portrait mode. Otherwise, you would have to create a separate email version for each device type.
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It is the best method of ensuring that your email will load properly with the format you want on all kinds of devices. Responsive email design has been growing in importance for years with the emergence of so many different devices. Why a Responsive Email Design Is Important in a World of Different Devices
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Or you can just opt for a template that already includes those. To create a responsive design, you will likely use specialized grids along with CSS media queries and grids. Text, images, and other content automatically adjust to work with the screen size of the device.